Our company history

49 years of experience

Verinlegno Verinlegno paints tell the background of a company which grew thanks to its know-how to the highest standard

Its secret is meeting, over the time, its partners’ needs and always offering top quality solutions, those which meet the needs of the furniture or the wood industry as well as the ones of the artisan.

Verinlegno background lies in its founding members’ commitment: Mr. Piero Marchetti, Mr. Sante Zandò, who are still the vital minds of a company which grows thanks to an extraordinary team of young and experienced people. Every day they are the ones who give their contributions in terms of cleverness and work in order to produce better and better paints and to have more and more satisfied customers.

Since 1975, when it was established, this small business has slowly and steadily improved following the very typical spirit of Italian small enterprises: brilliant ideas, strong technical skills, deep spirit of initiative and resourcefulness. The first kilogram of paint produced on its own behalf dates back to February 1979. In 1986, it moved to the present headquarter at Massa e Cozzile, which expanded over the time up to the present 10,000 square meter surface.

During those years, Verinlegno grew thanks to its capacity to supply paints and special effects that others were unlikely able to industrialize. Its initiative, its availability, its capacity to smell changes lead, step by step, to a more and more organized enterprise.
Verinlegno promptly reacted to the challenges of the 90s and anticipated the more and more pressing regulations.Since the 2000s the company has firmly spread the Tuscany and Italian excellence all over the world, showing that the medium sizes can sometimes represent an advantage.

Since 2010, in order to have access to new and definitely selective markets, the company has planned an intense production innovation aiming to achieve those scale economies necessary to be competitive at a by now global level.That is why it adopted the quality certification which leads to the highest corporate standards. The constant adjustment of production processes goes hand in hand with the development of research, which now hires 30% of the workforce using state-of-the-art equipment, and with partnerships with the University, research Ph. D and with the C.N.R. (Science Research Council).

Mission e Vision

Verinlegno chosen Quality as its corporate mission thus ensuring very performing, safe and innovative products: this approach results from a corporate philosophy which has always been individual oriented and developed with a firm belief and responsibility.
Improvement, evolution and increaseof the range are unavoidable to meet customers’ need with responsiveness and flexibility.
The awareness for safety and for environment is essential for the whole production path thanks to top level technicians who are able to combine their skills as of the features and as for the use of innovative materials with their accurate knowledge of new technologies.
Verinlegno missions characterized by its research for eco-sustainability to set up products with a low impact on the environment which safeguard the users’ health. We pursue this objective together with the corporate growth, thanks to our investments which have constantly this aim.
Verinlegno commits itself to develop human resources by means of training projects, professional growth courses within a safe and comfortable working place. The incentive systems, which aim to share these objectives, are an integral part of the corporate approach. The constant training and the exchange of information allow to keep our know-how at the highest level.

The Production

Verinlegno produces paints for wood and protective and decorative industrial paints into a 10,000 square meter building located in Italy, at Massa e Cozzile in the province of Pistoia.
The production is organized depending on orders and on the supply of standard products stored as a stock (primers and finishes both transparent and pigmented).
Raw materials are collected, mixed and then packed into four separate production departments: small scale production department, large scale production department, paints for metal production department and water based paints production department.
The production staff supervises and manages the operations; the laboratory technicians, instead, check and test the final product before the packaging so that the quality standards of paints and the customer satisfaction are ensured all the time. A team of in-house maintenance operators always ensure the perfect working of machineries and of the production equipment.


Verinlegno is equipped with an effective laboratory of the latest generation well-structured among the following departments: Test and Application of Finished Products, Research and Development, Tinting Machines and Quality Control of the Incoming Raw Materials.Our technicians – chemists, researchers and analysts – have to ensure the highest quality and resistance standards of our products in full compliance with the regulations of this sector. Before being launched on the market, all the products undergo compliance tests aiming to ensure the highest ISO international standards.
The constant attention paid to environmental and ecological issues paved the way to the cooperation-interaction with CNR and with other prestigious research institutes. We constantly set up analysis methods on raw materials for which, effectively, there are not regulations yet, thus anticipating the most advanced directives. The research for innovative products, for sustainable raw materials, for processes with low VOC (Volatile Organic Compounds) emissions are included in our DNA.


In order to ensure an effective sales service, we are widespread available on approximately the whole national territory. Our warehouses are located in 15 regions in order to fully cover several areas in Italy. In each area, Verinlegno can rely not only upon a local warehouse but also upon a referent agent in order to ensure the highest logistic efficiency and an efficient commercial support.
Thanks to a network of very experienced agents, Verinlegnois present on the European and international markets and it exports its products to about 50 countries.
Its distribution network is characterized by its top quality in terms of service, specialized assistance and advice.Over the years, Verinlegnoset up a sound relationship and a strong partnership with all its partners existing on the territory, thanks to a strong synergy and to important resources for the development of high level professional solutions for the market.

Assistance and Services

Our corporate mission focuses on the full knowledge and the full satisfaction of the specific needs of each customer: selling is not our finish line, butit is the beginning of a cooperation which is absolutely necessary in order to be able to offer more and more targeted results and perfectly suitable painting cycles.
In order to produce customized paints, the highly skilled experts and technicians of Verinlegno laboratories are totally available to the customer offering innovative and performing products able to ensure the best results from the aesthetical-performing point of view as well as from the one of the productive efficiency.
The brand strengths are the “technical assistance, which is often a real advice, and the after sale support, which is able to offer always and promptly a highly professional service.